Samsung have released a new series of adverts, which draw from multiple pop-culture sources, including Star Trek. Two adverts highlight their new Gear smart watch, by relating it back to similar futuristic ideas from old TV shows, including the wrist communicator from Star Trek: The Motion Picture. The third advert has one of their smart TVs recommending programs, and it's clearly a very smart TV as it points the viewers towards watching Star Trek!
I've put all three in the playlist below. The first one is especially nice, with spinning models of the smart watches of fiction past. Very stylish: