Star Trek Beyond tie-in adverts

Several companies have arrangement promotional partnerships with Star Trek Beyond, with a few of them releasing TV adverts in the progress. I've previously posted Hewlett Packard Enterprise's Starfleet Academy field-trip to Iceland. But by far the more interesting element of HPE's association is that they designed several props for the film, integrating their own technology concepts of The Machine, and their rectangular logo. I've posted some details of those before too, and now HPE have released a couple of videos giving a closer look at what they helped design.

Star Trek Beyond round-up: HPE tech revealed, coffee tie-in, music teases, and more

A few Star Trek Beyond updates for you today, including samples from the soundtrack, and some tie-in coffee! But first... Last week Hewlett Packard Enterprise revealed their advertising campaign and and product placement plans tied to Star Trek Beyond, which included them working with the crew on Star Trek Beyond to imagine several future technologies inspired by the potential of HPE's The Machine technology (see previous report for the advert and details of what that tech actually is). Three technologies this collaboration generated made it into the film, and now details those have been revealed.

Those include, the Diagnostic Wrap, a type of portable medical scanner and augmented reality display. HPE's Marissa Freeman told IT Buisness that:

It analyzes the inside of the creature that it’s wrapped around and the data populates on the screen in real time, which is the future of mesh computing.

HPE had the prop on display at the HPE Discover event, which IT Business got a good shot of:

Concept art was also shown (via CNet):

HPE's The Machine coming to Star Trek Beyond, and other updates

A few promotional updates from Star Trek Beyond today, including new trailers and a motion poster. But before that, the big news of the day is the first tie-in advertising campaign related the film. UPDATE: Plus a look at some props too.

It sounds like Hewlett Packard Enterprise have got themselves a pretty huge product placement deal with Paramount to embed their new computing technology, ambiguously called The Machine, into the heart of Star Trek Beyond, and the marketing surrounding it, starting today with the first advert tied into the film.

That advert sees a group of cadets taken (to space-Iceland) to learn about The Machine, and how it changed the face of computing for centuries following its introduction. A grand claim, but the technology does sound genuinely impressive, as this summary from Ars Technica explains (an interesting article if you're curious about the real technology):

The Machine is a hyper-dense collection of computing hardware that could be used in anything from a data center to a mobile device. It has terabytes of storage and a much smaller power draw than today’s computing devices—all because of memristor-based memory and optical interconnects.

Here's the overview the Starfleet cadets got:



The advert is just the start, technologies inspired by The Machine will feature in the film itself, as HPE's press release explains:

Shuttlecraft join The Official Starships Collection, in Europe

Exciting times for mainland European fans, Eaglemoss' Official Starships Collection has now launched in Germany (the same launch includes Austria and Luxemburg too), and France, and subscribers there get the option for even more ships! As in other countries, subscribers get the extra models of the All Good Things... USS Enterprise-D, and Borg Cube, plus the Enterprise-D dedication plaque, and a folder.  Plus the first issue is €4.99, before going up to the regular €14.99 for subsequent issues.

But then there's more! If subscribers opt into a premium subscription, for an addition €1.50 per issue they also get model shuttlecraft. The German subscription website lists four shuttles to be included, which will be slightly smaller than regular models in the series, at about 10cm long. On the horizon for subscribers are the TOS shuttlecraft, for some reason they've opted specifically for Galileo II, the Type 6 shuttle of TNG origin, the USS Defiant's Type 10, and USS Voyager's Type 9.

It's not clear how often these will be be delivered to subscribers; one would hope at least every tenth issue, which would bring the premium to about the same amount as a regular issue. It's also not noted whether or not each shuttle will have a magazine too.

Also unknown is whether these will be offered to subscribers anywhere else in the world, but I will do my best to find out!

As previously noted, the German series will also have a slightly different release order, and it appears the French release will also follow this revised running order. Continue after the jump for details of that, plus the German TV advert:

New Xfinity advert features Spock and Chekov

Xfinity, a US service provider and digital entertainment platform, have released a new advert featuring nuTrek Spock and Chekov. In "Bold Explorers", the two Enterprise crewmen, and some lens flares they brought with them, find themselves in the Xfinity Innovation Center, and are dazzled by how futuristic it, and the X1 Entertainment Operation System (an internet TV service), is:

This is the latest in a string of adverts featuring nuTrek characters; with Spock also apparently a fan of the X-Box One, and Mr Sulu and Science Officer 0718 finding a miraculous use for General Electric's deep sea fuel technology. You can find other Star Trek infused adverts scrolling back through my "adverts" label.

Boldly going where no strawberry has gone before

The latest in a string of adverts featuring Star Trek this year, sees the USS Enterprise transformed into a twisted mass of sugary strawberry stuff, otherwise know as Twizzlers:

Might seem a little random, but it appears the Twizzlers advertising people like to turn their sweets into other things - As you can see in other adverts from them below (after the jump), they've previously made a lovely red version of King Kong, and several US landmarks:

Spock wants to abduct you from a train station and make you play X-Box

...or something like that anyway. Spock, the Zachary Quinto variety, appears briefly in this new advert for the X-Box One. His appearance is contextualised later in the advert when the nuTrek films are shown on offer as movies you might watch on your next generation X-Box.



This is one of a string of Star Trek adverts lately, following the General Electric adventure, the call back to The Motion Picture in Samsung's smart-watch adverts, and numerous tie-ins around the release of Into Darkness. A good sign for Star Trek's strength in popular culture right now I guess?

More Trek-tech made real in new Samsung adverts

Samsung have released a new series of adverts, which draw from multiple pop-culture sources, including Star Trek. Two adverts highlight their new Gear smart watch, by relating it back to similar futuristic ideas from old TV shows, including the wrist communicator from Star Trek: The Motion Picture. The third advert has one of their smart TVs recommending programs, and it's clearly a very smart TV as it points the viewers towards watching Star Trek!

I've put all three in the playlist below. The first one is especially nice, with spinning models of the smart watches of fiction past. Very stylish:

New Trek advert: Brilliant Enterprise

General Electric have released a new advert in their Brilliant Machines series. This latest spot sees Mr Sulu and Science Officer 0718 saving the Enterprise from plunging into a black hole (again) using (a little oddly) General Electric's "deep sea fuel technology" (that is, I believe, some sort of apparatus they have developed for the exploitation of those ever more elusive hydrocarbons down on planet Earth). Check it out:



I can't find any sort of behind the scenes information on this yet, other than a list of production staff, I wonder if they filmed this back when Into Darkness was shooting, or pulled a few of the set pieces, and costumes, out of storage to make it.

This isn't the first film to be worked into a GE advert, previous examples include the equally enjoyable yet bizarre entries based on The Matrix and Back to the Future.

Japanese advert supplies solution to Scotty's underwater woes

For all those nit-pickers out there (and Scotty), concerned about the practicalities of hiding the Enterprise underwater, this new Japanese lubricant (Kure 5-56) advert solves at least one problem in the scenario:



According to Kotaku the Japanese actor (and general celebrity) inserted into these Into Darkness scenes is Shigeru Izumiya. They also provided the following pithy explanation of events in the advert:

Scotty says the ship is going to rust, but Izumiya says the 5-56 spray will prevent that from happening.

Then, Captain Kirk asks Spock if he's an acquaintance, and Mister Spock says he doesn't know the guy. (I don't blame him!)

The next shot shows Japanese Spock telling the Captain to sit down.

Into Darkness only opening in Japan last month, hence this latest promotional partnership only coming about now. But there have been plenty of other weird and wonderful tie-ins, check out the promotion section on my Into Darkness guide page to have a look at some of the other adverts associated with the film.

Into Darkness promos and adverts

With the release of Into Darkness marching round the globe there are lots of promotional tie-ins, such as the Esurance USS not-the-Enterprise and Acer space-laptops advert series. But that's just scratching the surface, there are lots more adverts, strange promo products, and features on Into Darkness. I've even leant my hand to the efforts with a few Star Trek factoids as part of Vue Cinema's Star Trek trivia feature - I managed to sneak a Trek-lit reference in there!

Several other cinemas are offering these neat Star Trek Into Darkness realD 3D glasses, with Starfleet deltas cut out fo the arms. They come in three different "collectable" packets:

They are being offered for sale Megaplex Theatres, Gold Valley City Square and Pica Rivera are giving them away at screenings, Cinemit has a competition to win them, and MovieStop is offering them with pre-orders of the DVD and bluray!

At the rather more elaborate end of the Star Trekified stuff scale, Huffington Post has a competition where you can win a Star Trek Into Darkness LED pool table! (As well as copies of Star Trek: The Video Game)

It doesn't stop at pool tables though, various companies around the world, including SFX, Forbidden Planet, View, and Cairns, are offering combinations of Star Trek bits and pieces in competitions. There's a cool Starfleet delta icecube tray, Star Trek branding foldable and gaming chairs, bluetooth speakers and keyboards, or a tiny joystick:

 

If you live in Mexico, then KFC has a treat for you, as their "Chicky Pack" meals come with some Star Trek toys: Either little projectors, which make light shapes of the Enterprise or a Starfleet delta, or neat 3D puzzle versions of the Enterprise or a shuttlecraft:

That's most of the "stuff" available, but continue after the jump for even more Into Darkness promotional tie-ins and adverts!

More USS not-the-Enterprise adventures from Esurance

Esurance have released a making of video for their Star Trek advert, featuring the enjoyably awkward crew of the USS not-the-Enterprise. Have a watch to see how they made it. The second video is a longer version of the previously released advert:





Continue after the jump for ever more USS not-the-Enterprise adventures, in a series of captain's log adverts (by the log date they are all prequels to the main advert):

Into Darkness round-up: More posters, trailers, adverts, and more!

Paramount have released another batch of Star Trek Into Darkness character posters. Here are Carol Marcus, a rather wet McCoy, Sulu, Scotty, and Chekov (Image sources: TrekMovie, Cambio, and Cambio):

 

 

Continue after the jump for the latest trailer, behind the scenes featurette, advert, and more!

Well I never thought I'd hear Captain Kirk say that...

Captain Kirk became oddly British ("I don't need a brolly you wally"), while Scotty managed to find himself in the Enterprise-D's engineering room, in this advert for UK power company privatisation back in the 90s:



Very strange! Found via Thisweekintrek on Twitter.