Visitors also get breakfast, access to the hotel's other facilities, and tickets to see Into Darkness thrown in too. Plus if they want a souvenir the hotel are offering some exclusive Star Trek merchandise: You can get a pair of, uh, expressive, Star Trek boots, which are offered for the bargain price of $1500. Or if you really want to show off, you can invest $10,000 in a white gold Federation/Starfleet ring, which features sapphires and diamonds in the starry face of the Federation emblem.
PS. You can find out about some of the other Star Trek Into Darkness promotional efforts, and everything else about the film, on my Into Darkness guide page.