Friday 26 August 2016

Star Trek Beyond tie-in adverts

Several companies have arrangement promotional partnerships with Star Trek Beyond, with a few of them releasing TV adverts in the progress. I've previously posted Hewlett Packard Enterprise's Starfleet Academy field-trip to Iceland. But by far the more interesting element of HPE's association is that they designed several props for the film, integrating their own technology concepts of The Machine, and their rectangular logo. I've posted some details of those before too, and now HPE have released a couple of videos giving a closer look at what they helped design.

We got a look at a few other bits of concept art in that first video too. I wonder what the refractor belt is.

Meanwhile some of the other tie-in efforts have brought Star Trek back to Earth. Enterprise Rent-a-Car released this quite amusing video noting how they are now offering rentals of the Enterprise, and cloaked ships.

Rocket Mortgage's efforts don't quite manage the same level of amusement. But points for effort with the Vulcan styled dog!

To keep track of all the latest information on the film itself, behind the scenes stuff, other promotional tie-ins, and related merchandise, visit my Star Trek Beyond guide page.

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