Sunday, 18 September 2016

Star Trek Beyond's Chinese posters and more

Paramount made a big push when they launched Star Trek Beyond in China, and it paid off, with significantly higher takings than Into Darkness. Among the promotional efforts China got its own posters, music, and more. Continue below to check out the highlights from Star Trek Beyond's visit to China.

The film got some unique new posters for it's Chinese release. Similar art was used in landscape and portrait formats, featuring images from the film forming the wake of the swarm-chased crashing USS Enterprise (via Star Trek China Twitter):



Another poster (also posted on Star Trek China) was also used exclusively at Dolby Cinemas:


Alongside all the posters, models of the USS Enterprise also popped up at cinemas all over China and Hong Kong. There appear to be have been two versions of the model in use: A huge one used at big launch events, and smaller versions of the same model used more widely. Here's the giant version:



And the smaller version below. While quite a basically detailed model, given there have been very few renditions of the new refit Enterprise design, it's quite pleasing to see so many of these really big models around. Images of the model come variously from Star Trek China, and Instagram users dolores08narumsseike4, and _______________li.




Chinese audiences also got their very own tie-in pop song. Presumably swapped in place of Rihanna's Sledgehammer, Chinese star Zhang Jie provided the track Lost in the Stars, which has a music video featuring the singer cut into footage from the film:



Zhang Jie even got his own character poster! (As spotted by TrekCore):


To keep track of all the latest information on Star Trek Beyond, visit my Star Trek Beyond guide page.



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