Friday, 10 February 2012

Hasbro to produce Star Trek toys

Hasbro has announced a new licensing deal to produce Star Trek toys! The line will launch next year, to tie in with the release of the next movie. You can read their full press release on the 8of5 Archive, but the important part is this bit, describing what they have planned:
Leading the product offering from Hasbro will be a line of premium KRE-O STAR TREK building sets featuring fantastical spaceships and legendary characters from the franchise. The KRE-O STAR TREK sets will offer high-quality KRE-O bricks as well as new KREON figures in the likeness of popular characters. Among its additional new play experiences, Hasbro will also offer robust line of roleplay toys for kids and fans to act out the intergalactic saga as well as select new figures.
Hasbro replacing Playmates as the Star Trek toy maker I think is pretty exciting. But I'm disappointed to see that includes Star Trek Kre-o sets, as Kre-o is Hasbro's newish Lego rip-off (launched a year or so ago with Transformers sets), and I just can't stand Lego that isn't Lego. Oh well, Lord of the Rings had a range in Playmate's Intelli-blox before Lego managed to get it, so maybe after Mega Blok's brief attempt at Star Trek a few years ago, Kre-o is a detour on Trek's own path to full Lego glory (I can dream!). Toy News International posted this first preview of the Kreon Star Trek figures:

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